Privacy Policy
Last updated: December 2025
1. Introduction
Rayv ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, and participate in campaigns. By using our services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect several types of information to provide and improve our services:
2.1 Personal Information
- Phone Number: Required for account creation and authentication via OTP (One-Time Password)
- Email Address: Required for account registration and communication
- Name: Your full name as provided during registration
- Username: A unique identifier (4-16 characters, alphanumeric and underscores only)
- Instagram Handle: Optional social media handle for profile display
- UPI ID: Required for processing token withdrawals to your bank account
2.2 Video Content
- Video Submissions: Videos you submit to campaigns (MP4/MOV format, 6-15 seconds)
- Video Metadata: Duration, file size, format, and technical specifications
- Thumbnails: Generated preview images of your video submissions
2.3 Account and Transaction Data
- Token Balance: Your current Rayv token balance and transaction history
- Campaign Participation: Records of campaigns you've participated in and submissions made
- Withdrawal History: Records of withdrawal requests, amounts, and payment status
- Reward History: History of tokens earned from campaigns and other activities
2.4 Authentication Data
- OTP Codes: Temporary authentication codes sent to your phone (expire after 5 minutes)
- OTP Retry Data: Records of OTP requests (limited to 5 per hour per phone number)
- Auto-Login Tokens: Encrypted tokens that enable automatic login for up to 30 days after verification
2.5 Technical Information
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: How you interact with our platform, pages visited, features used
- Log Data: Server logs, error reports, and diagnostic information
3. How We Use Your Information
We use the information we collect for the following purposes:
- Account Management: To create, maintain, and manage your account, authenticate your identity, and provide access to our services
- Campaign Participation: To process your video submissions, track participation, and determine eligibility for rewards
- Reward Processing: To calculate, award, and manage your token balance and process withdrawal requests
- Content Distribution: To display your videos on the platform, share them with campaign brands, and use them for marketing purposes (as per Terms of Service)
- Communication: To send you notifications about campaigns, rewards, account updates, and important service announcements
- Platform Improvement: To analyze usage patterns, improve our services, develop new features, and enhance user experience
- Security: To detect, prevent, and address fraud, security issues, and unauthorized access
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
4. How We Share Your Information
We may share your information in the following circumstances:
- Campaign Brands: When you submit a video to a campaign, we share your video content, username, Instagram handle (if provided), and submission data with the brand running the campaign. This is necessary for campaign evaluation and reward distribution.
- Service Providers: We may share data with third-party service providers who perform services on our behalf, such as cloud storage, payment processing, analytics, and customer support. These providers are contractually obligated to protect your data.
- Legal Requirements: We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
- With Your Consent: We may share information with third parties when you explicitly consent to such sharing.
Public Information: Your username, Instagram handle, and submitted videos may be displayed publicly on the platform, including in campaign galleries and trending sections.
5. Data Storage and Security
Storage: Your data is stored using a combination of:
- Local Storage: Some data (user preferences, session data) may be stored locally in your browser's localStorage for improved performance and user experience
- Cloud Storage: Account data, videos, and transaction records are stored on secure cloud servers
- Encryption: Sensitive data, including authentication tokens and payment information, is encrypted in transit and at rest
Security Measures: We implement appropriate technical and organizational security measures to protect your personal information, including:
- Secure authentication protocols (OTP-based phone verification)
- Encrypted data transmission (HTTPS/TLS)
- Access controls and authentication requirements
- Regular security assessments and updates
- Limited access to personal data on a need-to-know basis
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy:
- Account Data: Retained while your account is active and for a reasonable period after account closure for legal and business purposes
- Video Content: Retained indefinitely as per the licensing terms in our Terms of Service, even after account closure
- Transaction Records: Retained for at least 7 years as required by financial and tax regulations
- OTP Data: OTP codes are deleted immediately after verification or expiration (5 minutes)
- Auto-Login Tokens: Retained for up to 30 days after last verification, then automatically deleted
You may request deletion of your account and personal data, subject to legal and contractual obligations (e.g., we may retain video content as per licensing agreements).
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for authentication, session management, and core functionality
- Preference Cookies: Remember your settings and preferences (e.g., language, theme)
- Analytics Cookies: Help us understand how you use our platform to improve our services
- Local Storage: Used to store user preferences, session data, and improve performance
You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our platform.
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request access to your personal information and data we hold about you
- Correction: Update or correct inaccurate or incomplete information through your account settings
- Deletion: Request deletion of your account and personal data (subject to legal and contractual obligations)
- Portability: Request a copy of your data in a structured, machine-readable format
- Objection: Object to certain processing of your personal information
- Withdrawal of Consent: Withdraw consent for data processing where consent is the legal basis
- Opt-Out: Opt out of marketing communications by unsubscribing or adjusting your preferences
To exercise these rights, please contact us at support@rayv.ai. We will respond to your request within 30 days.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We may also notify you via email or through the platform. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: info@rayv.ai
Support: support@rayv.ai